OBJECTIVE
Zambezi are experts in the world of luxury safaris and now the company is embarking on a new kind of adventure – a joint-venture in the USA. Macgregorstaples MD had the mission to develop the brand with the USA launch campaign.
SOLUTION
A distinctive landscape brochure with large images and minimal text was conceived to promote a ‘cool Africa’ brand. This coffee table style document extended the new brand developed by the team and is reflected in new business cards and product portfolio. Localised for the USA market, the brochure was printed in the USA for the New York travel show. A matching UK version was also printed for use in the UK National travel industry events.
RESULT
The USA market has been impressed with the execution of marketing suite and due to demand required a reprint within the first three weeks.