Fine Tubes, one of the worlds most advanced precision tube manufacturers needed to raise awareness in global markets to reinforce its position and capture emerging markets.
Macgregorstaples MD devised the brief and directed the creation of an advertising campaign focused on key sectors, including Nuclear Power generation. These were published as a series in the market leading Stainless Steel World magazine . Each advertisement reinforced messages relating to Fine Tubes products being able to function in harsh environments and the flexibility of Fine Tubes supply.
Research indicated that the campaign achieved increased awareness within the client base and improved awareness in India, an important emerging market.