Creative thinking for business

Why are some people apparently more creative than others? Is a natural gift or product of education and environment.

From my point of view there are to sets of thinkers (this is not scientific) those that are analytical and those that are divergent.

When you were at school there was often only one answer to a question; the one in the text book. It makes it easier to test and evaluate people. This kind of educational processing can damage the creative, enquiring mind. It makes the recipient learn ‘facts’ and prevents the conceptual leaps we need to deliver original thought.

Analysis is fine, in fact if you can find a divergent lateral thinker with a touch of analytical skill you have a star in the making.

So what has this to do with business? IDEAS and OBJECTIVITY. Inject creative thinking into your business and unlock your team’s collective mind. Create energy and recognise opportunities.

For lateral thinking that stimulates change contact me.