A Copywriting platform is the bedrock of all marketing communications. It’s how you can transform a brief into a concept.
Structured copy can deliver messages at the right tempo and intensity to create a ‘brand tone of voice’ and when linked to powerful visual imagery it can establish an emotion in seconds and evoke a positive response.
When it comes to copywriting for marketing communications my view is copy first; visual later. It’s an approach that allows you to establish the communication architecture and proposition before the visual execution gets explored.
However having worked on hundreds of projects I know the creative process is anything but linear so; often it makes sense to get creatives of different skills together and let them bounce of each other. I can do this for you.
If you need help developing a copywriting platform for your marketing campaign call me on 07938928913