Centre for Business and Climate Solutions – University of Exeter


OBJECTIVE
The University of Exeter has been awarded over £1,000,000 of ERDF funding to help business in the South West prepare for climate change.The Centre for Business and Climate Solutions has been established as a sustainable business with the objective to deliver a programme of consultancy to SMEs in the region. The key questions is how do the CBCS communicate with their target audience.

SOLUTION
As part of continuing consultancy, Macgregorstaples MD worked with the Exeter team to devise strategy and key communication components including web site copy, product name, pr releases, advertising, direct mail and a neat little ‘Reverso’ booklet on ‘Making and Saving money from climate change’.

RESULT
CBCS is on target against KPIs and is establishing a strong presence in the sustainable sector.